Direct Sourcing Technology Solves Regional Healthcare Staffing Challenges

Situation 

As one of the world’s largest medical imaging providers, this Australian network encompasses 270 clinics, employs more than 350 physicians and 4,000 staff members, and conducts over six million patient procedures annually. Following geographic expansion, they faced increasing difficulty in staffing critical healthcare positions across both urban and regional locations. Beyond the universal healthcare sector challenges—including staff burnout, competency gaps, and increasing demand from an aging population—Australia’s diagnostic imaging field faces a distinct challenge. Traditionally, radiology professionals have concentrated in metropolitan regions, creating service gaps in rural communities.

The organisation previously relied on fragmented, temporary solutions without visibility into their existing workforce capabilities. Their recruitment process lacked technology infrastructure, with hiring managers tracking requisitions and candidate communications through spreadsheets. Springboard helped them to achieve a comprehensive Direct Sourcing solution designed to address their staffing challenges across all locations.

Solution 

Springboard augmented the client’s internal recruitment capabilities by providing Direct Sourcing support for both temporary and permanent positions—from front desk staff to specialized radiographers and IT professionals. We developed and executed a comprehensive talent acquisition and engagement strategy featuring::  

• Multi-Channel Sourcing: Through Springboard’s AI sourcing and matching tools they were able to simultaneous search across multiple talent databases, identifying and capturing profiles matching required qualifications and experience.

• AI-Powered Talent Rediscovery: Springboard analysed job requirements against all candidates within the client’s existing database, generating ranked recommendations based on industry background, skill sets, previous roles and leadership experience. 

• Recruitment Marketing Tools: Springboard’s internal career site and external job portal capabilities allowed employees and candidates to explore openings, learn about different roles or submit expression of interest forms for hard-to-fill positions. 

• Talent Nurturing: Candidates were segmented into talent pools by role and region, then added to customized, automated nurture campaigns. This approach enabled effective engagement with active candidates, passive talent, alumni and referrals. 

• Data-Driven Insights: Custom Springboard Analytics dashboards delivered real-time candidate engagement metrics, enabling the team to develop automated communication sequences that maintained candidate interest and involvement. 

Results 

The Springboard Direct Sourcing solution delivered immediate and significant results. Within five months of implementation, the client was able to successfully place 401 professionals across 33 locations, spanning every state and territory in the organisation’s operational footprint.

Role-specific recruitment campaigns proved highly effective—notably, the physician-targeted campaign achieved over 80% engagement. Campaigns highlighting the advantages of regional practice, emphasising the “perfect combination of a vibrant city life in a rural setting,” helped secure 112 placements in traditionally harder-to-staff regional locations.